Vision & Our Why
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Research & Consulting Excellence

Transforming organisations through strategic AI advisory


Our Vision

Redefining Business Through Strategic Artificial Intelligence

To empower organisations worldwide through intelligent, inclusive, and trusted AI — driving responsible, scalable transformation for the future.

Why?

We believe AI has the potential to fundamentally improve how organizations operate, make decisions, and create value, especially when approached strategically and responsibly.

Too many organizations are caught between AI hype, fragmented experimentation, and uncertainty around where to begin. Our role is to bring clarity to that journey.

We help leadership teams understand where AI can genuinely create value, what foundations need to be in place, and how to move forward with confidence through practical strategy, governance, and roadmap development.

Are you ready?

Take our preliminary AI Maturity Assessment to see where your business currently stands




Our Services

Research Partnerships

We partner with Government, academic and multilateral institutions on bespoke research initiatives.

Consulting & Advisory

Comprehensive AI strategy, policy, and ecosystem advisory combined with bespoke consulting — delivering actionable roadmaps, regulatory readiness, and innovation acceleration tailored to your business needs.

Digital Solutions

Tailored AI solutions built by our team of expert researchers and engineers, from proof-of-concept to enterprise-scale deployment.

Executive Advisor

Meet Our Executive Advisor

Jesse Forbes helps clients move from AI experimentation to enterprise transformation. He connects strategy, governance, and execution.

20+ Years of Expertise

Leading digital transformation and AI strategy across the Middle East and Asia Pacific.

Proven Track Record

He has led large-scale programs in FMCG, mining, consulting, and technology.

Global Leadership Experience

He has led global transformation initiatives and advised senior executives while at Fonterra, BHP and PwC Middle East.

Forbesberry AI Experience

Based in Dubai, he supports AI roadmaps across key GCC markets, including the UAE and Saudi Arabia, and across Australia, and the broader Asia Pacific region.

Contact Us

Ready to transform your business? Our team is here to help.

Schedule an Assessment

Get tailored advice by requesting a proposal

Partnership

Explore strategic collaboration opportunities to advance innovation together.

Join Our Team

Contribute through volunteering, internships, or full-time opportunities.

Office Location

Level 3, Dubai AI Campus
DIFC (Dubai International Financial Centre)
Dubai
United Arab Emirates

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